Conversions fall by 12% for every extra second a webpage takes to load. If you want people to engage with your brand and improve the performance of your campaigns, you have to speed things up. AMP offers a way for you to give users a faster experience everywhere -- on ads, landing pages or your entire website.
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Web pages and ads published in the AMP open-source format load near instantly, giving users a smooth, more engaging experience on mobile and desktop.
Publishers and advertisers can decide how to present their content and what technology vendors to use, all while maintaining and improving key performance indicators.
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